Across Canada, millions of men are drowning in silence, conditioned to believe that admitting pain makes them weak. But here’s the truth we’re finally starting to acknowledge: The “man up” culture isn’t making men stronger—it’s killing them.

You’ve seen the TikToks. The cozy blankets. The dim lighting. The caption: "Bed rotting all weekend—no regrets." Let’s break it down—no judgement, just real talk.

Addiction is no longer a shadowy issue whispered about in hushed tones—it’s a full-blown public health crisis in Canada. But what’s driving this epidemic?